Eternal London

Originally published in Private Air on 3rd February, 2012 .

Eternal London

London. Few places are as instantly recognizable, at passionately icon. From Notting I lill to the South Bank, bohemian to bespoken. London is a city of contrasts and superlatives; a collection of eclectic neighborhoods and historic landmarks that has for ages lured habitues to the center of the island we know as England. Long hailed as a quintessential, luxury destination; upscale hotels and sassy purveyors of (me goods have finessed their approach in capturing the attention of trawlers looking to experience London in a new, posh way. From sprawling suites to bespoke experiences. London has acuminated their focus to pinpoint the desires of guests hungry for luxury and in doing so, has become a premier emise en scene for indulgence. At the forefront of these splendor-seeking endeavours is the InterContinental Park Lane. Set on the very spot where the childhood home of her Majesty once stood, the Park Lanes its across from I Hyde Park in the elegant London vicinage of Mayfair. Offering impeccable service, impressive dining chokes and one of the most indulgently decadent spas to be found anywhere in the UK. this flagship property is a destination unto itself. A testament to stalwart British style. the Park Lane is 2 place where one may wake ::: a bed outfitted with Preece, begin their day sipping tea from bone chine, watch the royal horses being led from the Mews or simply stro'd to the Palace in order to listen to the royal piper serenade Her Majesty over breakfast - all before the stroke of nine. It is. simply put. London at its fined. Despite the obviously opulent amenities, impressive provenance and majestic accommodations. what sets this property - as well as her sister hotel the InterContinental Westminster apart are the allusive 'Insider Experiences’ offered to guests. It is through these experiences where tables to merry old England may choose to take tea in the couture showroom of one of Britain's most hallowed designers, work with an celebrated Chef to create the perfect plum pudding or view a collection of royal uniforms after being fitted for a hand tailored shirt on Saville Row.


Of those custom offerings. alluring to those for whom Chaucer holds more intrigue than Chao, is an afternoon of exploration with Rose Ralston of Art History UK. As any anglophile worth his salt will attest, London's treasure !TOW of history is a delight to discover - more so when accompanied by this veritable, albeit wonderfully charming, encyclopedia of fine art. Balston brings the history of London to life with her melodic British tone and fascinating run-gives. allowing guests to truly experience rather than merely visit -the paradigmatic offerings of the city: What we offer OM' guests is the ability to take the typical London experience and combine it with a wholly bespoke interaction explains Ed Purnell. Inter Continental’s Area Director of Marketing. “While the Park Lane and Westminster hotels are pan of the InterContinental luxury bend, each has its own charm and each strives to create unique, desirable, luxury experiments”. The hotels offer the distinction of being destinations within a destination.






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